"People will always be consumers of products, services and experiences. But what they need now is a balance between the consumptive activities and the ability to engage in creative activities. They need to be able to choose for themselves when to be consumers and when to be creators. They need opportunities to make better choices, including choices about how to live not only choices about how to spend and consume."

Hier is een artikel dat het veranderende landschap van design en co-creatie in kaart brengt.